Michelle says she was making signs from the age of four, but moved away from the industry to pursue other ambitions, until she found herself working at a sign shop in Australia.
"I fell back in love with it," she comments. "I find sign-making relaxing and therapeutic. And it's second nature to me, having been brought up around my grandparents' business, which they sold in around 2000."
The Managing Director is now heading to Australia again permanently, meaning she's looking for a new owner for Birmingham-based HNS Signs.
"I'm gutted to say goodbye," she says. "The buyer has to be right, with a lot of creativity to match that of the HNS team."
This creativity is clear – including the investment in Roland systems, which was an innovative business decision on Michelle's part. In 2010, HNS Signs decided to move into larger premises, intending to share the 5,000sq ft building with another party. However, that company pulled out and the sign-maker had space to fill and rent to pay.
"I decided to invest in equipment which would enable us to move more work in house, increasing profit margins, so with a government grant I bought a Roland SOLJET Pro 4 XR-640 printer/cutter," she explains. "I had seen the machine at our existing print equipment dealer's premises and knew Roland had a great reputation."
On the XR-640, she comments: "I love how quick it is. It's so simple and produces great quality print – other companies' work doesn't have a patch on it.”
"The Roland also gives us more freedom and control over our work. For example, if we're printing wallpaper or a vehicle wrap and have to re-print a panel, we can do that immediately in-house with no delays from outsourcing."
The Roland SOLJET Pro 4 XR-640 large-format system combines accurate contour-cutting technology with fantastic quality print in stunning CMYK, metallic and white inks. It's ideal for applications including vehicle wraps, fine art, labels, decals, POP displays and more.
Michelle notes that the addition of a Roland digital printer, plus a Roland plotter, means HNS Signs has the technology to upsell new products to existing customers. For example, the business can offer interior wallpaper to buyers of exterior signs.
Indeed, it's this fusion of traditional sign-making with Roland digital print-and-cut that has built a distinctive style for HNS Signs, and work that has won several awards. Its project for the Arcadian centre in Birmingham's Chinese Quarter earned both a FESPA Award and the Innovation Award at the BGSA British Sign Awards in 2017, and its signs for the refurbishment of Pennyblacks bar, at Birmingham's canal-side Mailbox complex, won the Craftsman Award at the 2014 BSGA Sign Awards. HNS Signs also undertook a stealth project to turn The Bulls Head into the Shelby family's pub The Garrison for the BBC's premier event of Peaky Blinders in just five days.
HNS Signs is currently working on-site at The Kettleworks, a major residential development in Birmingham's vibrant Jewellery Quarter – just part of Michelle's legacy.
Watch this short video on the Roland SOLJET Pro 4 XR-640 below:
To speak to a Roland specialist about the Roland SOLJET Pro 4 XR-640s or any other solution from the extensive range, please visit www.rolanddg.co.uk.
For more information on HNS Signs please visit www.hnssigns.co.uk.