BMG launches the Vescom digital wallcovering line in EMEA

December 05, 2018

Brand Management Group (BMG) is pleased to announce the addition of the Vescom line of digital wallcoverings to its Digital Décor Suite in Europe, Middle East and Africa. Vescom B.V. is known for its high-end line of commercial embossed vinyl media and is the world’s largest commercial wallcovering company.

The interior design industry has been positively impacted by advances in technology and the European wallcovering market on its own has the highest growth rate globally, valued at approximately 7 billion euros in 2016 and expected to reach almost 9 billion euros by 2022. In a world of increasing personalization, digitally printed wallcovering is the trendiest way to produce unique wall decoration in a more immediate, cost-effective and individual way.

Vescom wallcovering provides designers with a completely customizable line of digital wallcovering and unlimited creativity options while offering print service providers a consistent, reliable and long-lasting media compatible with latex, eco-solvent and UV-curable print technologies. “Vescom wallpapers gave me the opportunity to fulfill the different textures my customers were looking for” - says José María Miñarro, Manager at Miñarro Printing - “furthermore, its glue and primer kit offers a complete and user-friendly installation solution”.

Vescom digital wallcovering is available in five distinct finishes that range from contemporary smooth to textured, linen-like surfaces. Vescom Metallic Sand won the prestigious Product of the Year Award from the Specialty Graphics Imaging Association (SGIA) in 2017.

Extensive functional properties. Vinyl film is strong, durable, lightfast, colorfast and can resist tears, scratches and impacts. It can be applied seamlessly without any shrinkage and is easy to take care of, clean, and remove.

Retardant and safe. Vescom has the CE certification for vinyl wallcovering and complies with the strictest requirements for fire safety in any environment.

Scratchproof and impact-resistant. Vinyl film has an advantage over other products when used in high traffic areas. Vinyl can resist different climatic and extraneous influences such as cold, heat and chemicals.

Environmentally friendly. Vescom works in accordance with a controlled and certified ISO 14001 environmental management system. Vescom is a member of VinylPlus, an initiative started by the international vinyl-processing industry with the objective of improving the sustainable production and use of PVC.

From 8 to 11 January 2019 meet our knowledgeable sales representatives at Heimtextil, the International Tradefair for home and textiles in Frankfurt. Stop by the booth F81 in the Hall 3.0 and get free Vescom samples.

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