‘Escape the Rat Race’ Cool Company’s campaign targets freelancers

November 20, 2018
Cool Company's first OOH activity in the UK targets aspiring and current freelancers across central London locations Cool Company's first OOH activity in the UK targets aspiring and current freelancers across central London locations

Busy commuters in London will be targeted with posters encouraging them to ‘Escape the rat race’ – in a campaign by Cool Company, a Swedish brand that aims to change the way people work in the UK. Reaching aspiring and current freelancers, the campaign will run until 16 December across 6-sheet and bus shelter posters city-wide. Working with the creative team at JCDecaux, the campaign was booked as part of the ‘Nurture’ programme, created for brands that are new to Out-of-Home advertising.

This is Cool Company’s first OOH activity in the UK and will reach Londoners in central London areas including Chelsea, Fulham, Kensington, Knightsbridge and Tottenham Court Road and in creative hubs including Brixton, Bow, Camberwell, Dalston, Islington, Peckham and Stoke Newington.

London is a hub of creativity, and Out-of-Home provides the ideal platform to reach busy commuters dreaming of being their own boss. As a company that launched in the UK market earlier this year, this campaign will raise awareness of our brand and the unique services Cool Company offers, enabling aspiring freelancers to take the next step. We’re delighted to be working with JCDecaux as part of their Nurture programme to help take our business to the next level in the UK.

Ambra Pierrou, CMO at Cool Company

Cool Company is a Swedish brand that provides a portfolio of services enabling freelancers to fully focus on their area of expertise. Cool Company offers services including: expense management, budgeting, invoicing, project management and customer support.

For further information on Cool Company, please visit www.coolcompany.com.

Graphic Display World

Please email your news, views or industry opinions to newsdesk@graphicdisplayworld.com

Please follow us on twitter @GDWtweets

Sign & Digital UK 2019 Opens In...
Halls 3 & 3A NEC Birmingham UK April 2nd - 4th 2018
FESPA Global Print Expo 2019 Opens In...
Messe München München Germany May 14th - 17th 2019
PRINTING United 2019 Opens In...
Dallas Texas 23rd - 25th 2019
The Print Show 2019 Opens In...
NEC Birmingham Hall 9 September 17th - 19th 2019

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

PressOn continues to expand print armoury with new HP LX 3600 latex printer

PressOn continues to expa…

Dec 14, 2018 Rate: 0.00

Roland takes business-boosting tech and knowledge to Printwear & Promotion LIVE! 2019

Roland takes business-boo…

Dec 14, 2018 Rate: 0.00

Brett Platt talks about his new role as Digital Textile Manager at CMYUK

Brett Platt talks about h…

Dec 14, 2018 Rate: 0.00

Taopix welcome KeFotos in Mexico to the family

Taopix welcome KeFotos in…

Dec 14, 2018 Rate: 0.00

Hop-Syn GO synthetic paper now recommended for leading digital printers

Hop-Syn GO synthetic pape…

Dec 14, 2018 Rate: 0.00

Featured News

Lest We Forget

Lest We Forget

Nov 14, 2018 Rate: 0.00

Features