FASTSIGNS Manchester partners with Micheldever Tyres to share signage expertise with UK auto brands

October 15, 2018

The Manchester centre of global signage and graphics specialist, FASTSIGNS, has teamed up with national tyre wholesaler, Micheldever Tyres, to share its visual communication expertise with the automotive sector.

Micheldever Tyres initially approached FASTSIGNS Manchester on behalf of its client, specialist M.O.T service and repair centre, AA Silencers Ltd.

Tasked with the implementation of a marketing strategy that would successfully take AA Silencers’ communications to the next level by attracting the attention of passing footfall, FASTSIGNS Manchester installed three remotely operated 49-inch LCD screens at the AA Silencers facility, in Cheadle.

Created and consistently updated by FASTSIGNS Manchester, the screens display multiple advertising messages, ensuring the content displayed remains fresh and engaging.

The project’s successes also resulted in Micheldever Tyres calling on FASTSIGNS Manchester to develop its digital signage offering in 30 of its facilities and for its help in pioneering industry road shows, which offer product training and marketing advice to tyre dealerships across the UK.

Commenting on the initial project’s success and the development of the new partnership, Richard Wedgwood, Managing Director of FASTSIGNS Manchester, said:

“It was a pleasure to work with AA Silencers on its digital signage project; providing the business with the visual tools it needed to stand out to existing and future customers. The resulting LCD screens look incredible and can easily be spotted from the nearby road, helping attract even more customers and steer the business to further success.”

“As a by-product of this project, it’s been a privilege to establish a partnership with Micheldever Tyres, creating a platform, via the roadshows, to share our expertise with other businesses in the motor sector. With the developments in digital signage technologies, we believe it’s important to share our knowledge with other businesses and showcase the capabilities of digital signage in context, helping potential customers in the automotive trade make well informed decisions about the best signage solutions.”

Jason Burgess, General Manager - Wholesale at Micheldever Tyres added:

“As well as ensuring our clients are supplied with the best automotive products, we offer a range of commercial consultancy services including guidance on marketing and branding geared towards helping motor businesses succeed in what is a notoriously competitive market.

“When AA Silencers came to us, owner Simon Grocott, was interested in exploring the benefits that LCD screens could bring, aware of how eye catching they are on the road. It is here our relationship with FASTSIGNS Manchester was born.

“From initial consultation to final installation, the team were great communicators who ensured the project went smoothly from brief through to final delivery. It’s their impressive ability to go above and beyond that made them the perfect addition to our team as we tour the UK with our branding workshops.”

FASTSIGNS Manchester forms an integral part of a network of 20 UK FASTSIGNS franchises.

Learn more about Micheldever Tyres at www.micheldever.co.uk.

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